Dads say Greenwich’s domestic violence poster is “utterly offensive”

New Fathers 4 Justice campaigners say they find one of the three new posters created for the council and police’s joint campaign “utterly offensive to men” and are calling for them to be removed.
New Fathers 4 Justice campaigners say they find one of the three new posters created for the council and police’s joint campaign “utterly offensive to men” and are calling for them to be removed.

A DADS’ rights group has threatened to take “guerilla-style” protests against Greenwich council’s campaign posters to combat domestic violence.

The New Fathers 4 Justice campaigners say they find one of the three new posters created for the council and police’s joint campaign “utterly offensive to men” and are calling for them to be removed.

The new poster aim to highlight the negative effects domestic violence and abuse have on children and includes the headline “Dads, have the strength to change”.

The group say they will target any premises which display the posters. On its website, New Fathers 4 Justice, founded in 2008, says it is not affiliated with Fathers 4 Justice but still uses superhero costumes in its direct action protests.

A spokesman from the New Fathers 4 Justice group said: “This campaign is utterly offensive to fathers, sexist and discriminatory. We have made a complaint to the council, Advertising Standards Authority and Transport for London, who are displaying these posters at Woolwich Arsenal DLR train station. Guerrilla-style protests will be targeted at premises that continue to display these posters.

“The ManKind Initiative, a national charity that provides help and support for male victims of domestic abuse and domestic violence, has said that 40 per cent of domestic violence is against men in the UK. Violence is violence, no matter who it’s aimed at and that assaults by wives and girlfriends are often ignored by police and media.”

A council spokesman said: “The council agrees that domestic violence is utterly unacceptable regardless of who is causing it. We also recognise that the overwhelming majority of men are good fathers and role models to their children and this campaign is not meant to detract from that. This is our third set of posters designed to help victims – both men and women – to come forward and seek help and they also show the impact it can have on young children. This single poster was developed as a result of evidence which shows that fathers who are abusive to the partners are more likely to seek help to change their behaviour if they are made to face up to the damaging effects their behaviour has on their children. Whilst women can also be the cause of domestic violence, the majority of incidents are committed by men.”

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